Business Book Briefs

Globality by Harold Sirkin, James Hemerling, and Arindam Bhattacharya.
According to author James Hemerling, the growth of companies in developing world nations isn't just a wave—it's a tsunami. In "Globality," Hemerling argues that established companies need to adopt the challengers' business models in order to survive and thrive.
Established companies face some key challenges:
1. Minding the cost gap
2. Reaching deep into markets
Natura, Cosmetica
3. Innovating with ingenuity
http://www.bnet.com/2422-13724_23-236580.html?promo=713&tag=nl.e713

Four secrets to liking your work by Ed Muzio, Deborah J. Fisher, & Erv Thomas
Unhappy at work? You're not alone. Studies suggest that 7 out of 10 people are dissatisfied with their jobs and often want to quit. In "Four Secrets to Liking Your Work," author Ed Muzio suggests that quitting may not be the answer. Instead, he offers tips on how to enjoy the job you already have by understanding your own behavior, negotiating tasks, and mastering your motivation.
http://www.bnet.com/2422-13724_23-241810.html

When am I happy at work

Work hours + Commute Time + Thinking about Work = 12 hours!

Job = relationship
1. Observing behavior
outgoing vs. intoverts
task-oriented vs. people focused.

a. directiveness: assertive focus on results
b. inspiration: extroverted focus on other people
c. stabilization: reserved, supportive focus on teams' needs
d. regulation: analytical focus on the facts

Understand what behavior your job wants from you: inspire, regulate, direct, stablize?
Job preferences vs. my preferences

Negotiate
1. take more time to work alone?
2. task team?
What am I looking for?

2. mastering motivation
Behavior is how we act at work
Motivation is what drives us.

6 motivation factors that drive us: (which are important and which are not?)
1. learning new things
2. obtaining money or results
3. steering your own ship
4. helping others
5. experiencing harmony
6. being consistent
What drives Roxanne and what drives me?

Motivation: if in research and don't care about truth, in sales and care about harmony, it's a mismatch.

3. Harmonizing Tasks: everything i do at work fall into three categories.
a. Routine task
b. problem solving task
c. long range project

solution:
change task type when changing task
get really good at task types you dislike, so get them done quickly
negotiate trade with your co-workers

4. Get the Right Skills: Get good at what you need to succeed
http://www.bnet.com/2422-13724_23-241810.html

Personality Not Included by Robit Bhargava
You've spent years developing a brand that's strong and recognizable, isn't that enough? Author and social media advisor, Rohit Bhargava, doesn't think so! In his book, "Personality Not Included," Bhargava professes that faceless corporations are a thing of the past. In this Book Brief he provides tips on how to make your organization and products come alive.

Personality
Unique
Authentic
Talkable soul of your company
"It's what brings your brands to life."

Approaches
1. Accidental spokeperson, i.e., the spokeperson for Subway who lost one hundred pounds in a short amont of time. Not trained in marketing message, so when speak, they speak of authentic beliefs. In today's social networking community, find those accidental spokeperson; they can be your biggest marketing allies.

2. Tell you back story: Dole, banana...allow people to search where banana came from. emotional choice and a logical choice..a reason to believe.

Personality moments: define particular stage of buying cycle

attention paradox: focus time on capturing customer's attention & very little time taking advantage of that attention once you have it.

Slide:ology by Nancy Duarte
Do you wince at the idea of attending another Power Point presentation? Well, presentation software isn’t the problem, it’s how people (mis)use it. Author Nancy Duarte, the founder of one of the country’s leading design firms, believes that if people put as much thought and effort into how they present as they do into what they’re trying to convey, presentations would become a visual feast. In this video, Duarte shows us how to go from drab to dazzling.
http://www.bnet.com/2422-13724_23-241933.html